Content Creation & Social Media Management

About This Course

This course is tailored specifically for African creators looking to master the art of content creation and effectively manage their social media presence. You’ll learn the essentials of creating engaging, culturally relevant content, building a strong online brand, and leveraging various platforms to reach your audience. From crafting compelling posts and videos to understanding analytics and engagement strategies, this course will equip you with the tools to grow your influence, increase your reach, and build a sustainable social media strategy. Perfect for influencers, artists, and digital creators looking to elevate their social media game and connect with audiences across Africa and beyond.

Learning Objectives

Introduction to Content Creation & Social Media

Developing a Content Strategy

Content Planning and Scheduling

Writing Engaging Content

Visual Content Creation

Social Media Management and Automation

Monetizing Your Content

Analytics and Performance Measurement

Material Includes

Content & Social Media Performance Report Template

Requirements

Smartphone or Laptop
Good Internet Connectivity
Serene Environment

Target Audience

Africans
Creatives
Creators
Students
Unemployed
Side hustlers
Social Media Managers

Curriculum

8 Lessons6h

Introduction to Content Creation & Social Media

Understanding Content Creation, Definition and importance of content creation, Different types of content (blogs, videos, podcasts, infographics), The role of content in digital marketing, Introduction to Social Media Platforms, Overview of major social media platforms (Facebook, Instagram, Twitter), Unique features and audience demographics of each platform, Choosing the right platforms for your goals

Lesson 138:25

Quiz 1

Developing a Content Strategy

Setting Goals and Objectives, Defining your content creation goals (brand awareness, lead generation, sales, engagement), Setting SMART objectives, Identifying your target audience, Creating detailed audience personas, Understanding audience needs, preferences, and behaviors

Content Planning & Scheduling

Creating a Content Calendar, Importance of a content calendar, Tools for creating and managing content calendars (Trello, Google Sheets), Planning content around key dates and events, Developing Content Themes and Series, Thematic content planning, Creating content series to build audience anticipation, Balancing evergreen and topical content.

Writing Engaging Content

Crafting Compelling Headlines and Hooks, Importance of headlines in capturing attention, Techniques for writing effective headlines, Structuring and Formatting Content, Best practices for blog posts, social media updates, and video scripts, Using visuals and multimedia elements to enhance content, Formatting for readability and engagement.

Visual Content Creation

Basics of Graphic Design, Introduction to design principles (color theory, typography, layout), Tools for creating visuals (Canva), Designing social media graphics, infographics, and blog images, Video Production Basics, Types of video content (tutorials, vlogs, live videos, animations), Essential equipment and software for video production, Basics of shooting and editing videos.

Social Media Management and Automation

Managing Multiple Social Media Accounts, Best practices for managing multiple platforms. Tools for social media management (Metasuite), Scheduling and automating posts, Engaging with Your Audience, Responding to comments and messages, Building a community around your brand, Techniques for increasing engagement (polls, Q&A sessions, contests).

Monetizing Your Content

Different Monetization Strategies, Ad revenue, sponsored content, affiliate marketing, selling products/services, Pros and cons of each monetization method, Building and Leveraging a Personal Brand, Importance of personal branding in content creation, Strategies for building a strong personal brand, Leveraging your brand for monetization opportunities.

Analytics and Performance Measurement

Tracking Key Metrics, Key performance indicators (KPIs) for content and social media, Tools for tracking and analyzing performance (Google Analytics, social media insights), Understanding data and making data-driven decisions, Reporting and Optimization, Creating performance reports, Identifying areas for improvement, Optimizing content and strategy based on analytics.